Hi there! I'm Arushi.

My design journey took a few scenic routes and unexpected turns, but the views along the way were worth it!

Let's get to know me a little, shall we?

My path to design wasn't traditional - development, marketing, and eventually design. These weren't detours. Each chapter added a lens I still carry: the ability to think critically and experimentally, to understand how people make decisions, and to genuinely empathise with my stakeholders whom I build alongside every day.

What's stayed constant through all of it is a tendency to dig into the problem, the assumption, the quiet frustration nobody mentioned in the brief. I zoom out before I zoom in - because the question worth answering is rarely the first one on the table.

Two things I keep coming back to, regardless of what I'm building: that good design should make everyone feel like they belong - not as an afterthought, but as the baseline. And that as AI reshapes what we build, the human at the centre shouldn't get lost in the process of making everything faster.

🌴 When I’m not designing, I’m probably trail-hopping, reading something that sparks an idea, nerding out at a design conference or standing in a queue at a store - mentally redesigning the checkout experience.

If you’re into collaboration, creativity, and crafting meaningful products - let’s make something awesome together!

  • Arushi has been amazing working on our website and has been instrumental in helping design and build all the WeWork digital products in India. From in-person customer interviews to very rapid design and flow changes to match our fast growing pace, she has been able to anticipate upcoming challenges as the products scaled and designed for them in advance which has been instrumental for us as a product in the growth phase.

    Senior Product Manager, WeWork India

  • Arushi is a sincere and hardworking professional that I have come across. She is persistent and quite focused. She questions a lot and tries to get to the core. This ability of questioning and understanding things will surely take her ahead. I will definitely want to work with Arushi in future too and bring out the best in each other.

    UX Designer II, Amazon India

  • Working with Arushi, the first thing you will notice is her zeal for skill and knowledge gathering. Arushi would want to dig deeper into topic and challenges thrown at her by asking questions. She would truly be an asset in an environment that required deeper research and insights of the product.

    Senior UX Designer, Lollypop Design

  • Arushi is a driven and dedicated designer who is passionate about design research, process and product. She questions everything and isn't afraid to raise her hand when she believes something is not making sense. She has worked on large and small projects and has consistently produced thoughtful interface design that honoured constraints and considered users to the best of her ability. She would be an asset to any company she chooses to join.

    Chief Design Officer, TIFIN India

  • Arushi is a real systems thinker. I watched her take 0→1 AI products from ambiguous briefs to shipped experiences that engineers and PMs trusted - questioning assumptions everyone else had accepted, always several steps upstream and downstream, thinking strategically through where the experience breaks and what the person on the other end actually needs.

    Product Design Manager, Tekion Corp

  • I've had several conversations with Arushi and came away genuinely impressed. She is confident, thoughtful, and curious - what stood out most was her ability to ask insightful questions that challenge assumptions and bring clarity to discussions. She has a strong desire to keep improving and push herself to the next level. That combination of curiosity, confidence, and critical thinking will serve her well in any team or organization she joins.

    Senior Design Manager, Microsoft

  • Arushi is a phenomenal designer who brings a perfect balance of user empathy and sharp logic to the table. I constantly saw her take highly complex product requirements and translate them into seamless, elegant user flows. I deeply appreciated her collaborative spirit - she always welcomed feedback, asked the right questions, and dug into technical constraints early in the design phase. Arushi is a massive asset to any product team, and I'd jump at the chance to work with her again.

    Staff Software Engineer, Tekion Corp

Design bold.

Stay curious.

Don't be a stranger. Say hello!

arushi.aa13@gmail.com

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